Meet the mentors

We’re delighted to have had some of Britain’s biggest business brains as our mentors: Ex-Liverpool footballer and designer of the 'Predator' football boot Craig Johnston, Chief Executive of Cobra Beer Lord Karan Bilimoria and finalist on 'The Apprentice' Ruth Badger.

They championed twelve contestants each and offered them business advice, emotional support and, if necessary, some tough love to bring them up to scratch.